City Fertility’s Corporate Offer: Our Fertility Benefits Program
C
ity Fertility is committed to driving change within workplaces and helping organisations to best support their people with the highly personal and sometimes sensitive area of fertility. We have helped thousands of people on their fertility journey since 2003 and successfully delivered more than 18,000 babies in Australia.
We are pleased to invite you and your workplace, group or organisation to partner with us in championing inclusive fertility benefits as part of our complimentary corporate program.
As people are starting families later in life, along with more diverse family choices and higher rates of chronic and complex health conditions, infertility is a common challenge. This program presents an opportunity for forward-thinking businesses to acknowledge fertility as a health issue and support employees who may be dealing with infertility.
City Fertility can work with you to help your employees make informed choices about their reproductive health through a program tailored to your needs. Now is a crucial time for business and there are new leadership challenges and opportunities around how to best look after our staff. We welcome the opportunity to partner with you, to help your employees give their best at work and to get the best fertility care.
Fertility facts
Infertility is not just a women’s health issue
Fertility is often inaccurately labelled a womenâs health issue, where, in fact, both men and women are equally affected by fertility-related issues.
1 in 6 couples in Australia have difficulty conceiving (approximately 3 million women and men in their child-bearing years)
The good news:
Why is fertility support important for businesses
Employer support for fertility health and fertility treatment has been found to contribute to more equitable, engaged, and productive workplaces.1 We provide some compelling reasons why your business might consider
this, too.
Health and wellbeing
- The demand for fertility treatment is ongoing as people are starting their families later in life,
there are many diverse relationships to consider, or plans may be delayed through complex medical
conditions or illness. Now, one in 10 babies born to women aged 35 and older are conceived via IVF.2 - Help your personnel make informed choices about their fertility health and obtain optimal fertility care at the right time.
- Fertility can be impacted by a range of issues, including age, weight, exercise, diet, nutrition and other lifestyle choices. We can add value to any existing workplace wellness program that helps your teams with their health and well-being.
Engagement and productivity
- Work is a common topic discussed in patientsâ counselling sessions. People might not just be dealing with infertility and treatment but also the uncertainty of how to manage in the workplace.
- Acknowledging and supporting the balancing act between work and fertility treatments can make a big difference to your employees’ health and work performance.
- When people feel that the organisation they work for are willing to support them & invest in them, employee engagement increases.3
Diversity and inclusion
- City Fertility, incorporating Rainbow Fertility for the LGBTI+ community & Addam Donor Bank and Eeve Donor Bank (sperm & egg donor banks), provides access to world-class fertility services.
- A survey by Willis Towers Watson showed that 71% of employers offering fertility benefits in the USA did so to support their inclusion and diversity goals and objectives.4
Recruit and retain talent
- Provides a unique and exclusive addition to your recruitment strategy to attract & retain high-performing personnel.5
- Demonstrates the organisationâs commitment to caring for its employees.
- In a competitive labour market, providing a fertility support program can help an employer position itself as an employer of choice.
Global trends of companies choosing to support the fertility needs of their employees
- The US giants Facebook and Google led the world in choosing to support their employees with fertility benefits of up to $100,000 and $ 75,000, respectively. Other multinationals include America Express, Salesforce and Goldman Sachs.
- In 2022, over 61% of American companies with more than 500 employees now offer fertility support with Australia anticipated to follow this trend.
- Employees and their partners would benefit from fertility support.
Our comprehensive corporate offer
City Fertility will support your employees with expert fertility advice and treatment, giving you the best chance of achieving your dreams of parenthood or preserving your fertility. Confidential fertility services, at a discounted rate, are available for our corporate partners on the following services:
- Intra-uterine Insemination (IUI)
- In Vitro Fertilisation (IVF)
- Intracytoplasmic Sperm Injection (ICSI)
- Frozen Embryo Transfer (FET)
- Sperm assessment
- Egg and Sperm Freezing (plus six months of complimentary egg, sperm and embryo storage)
Other inclusions:
- Free resources, such as newsletters, podcasts and face-to-face workshops
- Confidential mini-consultation with one of our Fertility Advice Coordinators to ask questions one-on-one via our corporate partner Fertility Advice Hotline
- Free access to customised marketing materials to support the successful launch and ongoing support of the fertility benefits program
Additionally, City Fertility is ready to meet your specific business requirements as a preferred fertility partner. We can integrate it into your existing wellness program. Support your business teams, provide in-house education and offer personnel and their partners a range of fertility treatments at a highly attractive discounted rate, at no cost to your organisation.
We will also come to you! In-person or virtually, City Fertility specialists can provide:
- Confidential in-house fertility consultations
- Fertility health training for teams or units
- Onboarding packs, tools, resources and ongoing administration
- Employee fertility education presentations
- Personalised tours
No matter your need, we will tailor a program that meets your business’s needs and helps your employees make informed choices about their fertility health.
If your organisation is ready to join other forward-thinking businesses that are shifting their focus
around employee rewards and benefits to family and fertility, City Fertility is here to help.
Where to next?
Become a certified Fertility and IVF Inclusive Workplace. Join the growing list of companies already benefiting from our complimentary Fertility Benefits Program.
For all enquiries about our Fertility Benefits Program for employers, please get in touch with Tara Malfroy at wellnessbenefits@cityfertility.com.au.
References and additional resources
References
1 https://www.raconteur.net/healthcare/understandingfertility-2019-workplace-fertility-support
2 Australia and New Zealand Assisted Reproduction Database 2018
3 www.bbc.com/worklife/article/202111008-how-fertility-became-a-workplace-perk
4 Willis Towers Watson 2017 Maternity, Family and Fertility Survey
5 Great Pace to Work Australia, 2016, https://greatplacetowork.com.au
Additional resources
